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About Shalmi
“

Insight?
Sometimes, it’s just something someone said in passing.
”
Copywriter with 6+ years of turning scribbles into stories.
Most of my ideas start on paper, then find their way to neatly organised notes or sometimes on social media.
I write, read, eat (a lot), and cry over movies like it’s a personality trait.
Spent some time in Canada, showed up in a Lays commercial once, and picked up a habit of saying yes to things that make a good story later.
Big on making up routines and following them… flexibly.
I also love collecting thoughts the way some people collect souvenirs,
and firmly believe gossip is just insight in its rawest form.
Brands I'VE WORKED WITH




















EXPERIENCE

MX ADVERTISING
SENIOR COPYWRITER
2025 - PRESENT

CRITICAL MASS
COPYWRITER
2024-2025

FREELANCE
FREELANCE COPYWRITER
2023-2024

IGNITE HUMBER
CONTENT WRITER
2022-2023

THE SMALL BIG IDEA
COPYWRITER
2019 - 2021

FEVER FM RADIO
CREATIVE SOLUTIONS
2017-2018
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