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Unsupervised Work

Spec work, fake campaigns, unnecessary ideas I fully committed to.
Image by Tanya Paquet

PENGUIN : MAIN CHARACTER ENERGY (D&AD)

Brief

Create a visual identity for Penguin that would resonate with Gen Z readers.

Insight

Gen Z see themselves as the protagonists of their own life story.

Image by Sylvia Szekely

IRELAND : WE GOT NO SNAKES

Brief

Create a tourism campaign for Ireland.

Insight

Ireland can boast about being snakefree.

billboards
social media posts
sims snake apocalypse edition: Ireland Pack
Image by Ståle Grut

ROYAL ONTARIO MUSEUM : UNCOVER BIZARRE

Brief

Create a campaign to increase student visits

Insight

Google only answers the questions you ask, what about the ones you don't?

magazine spreads
Image by Holly Mandarich

HOPE HAVEN : BOB & Apples

Brief

Hope Haven Horse Riding institution wants to increase donations.

Insight

People prefer feeding humans/animals over giving them money.

Dear <Mary> 

Bob, our gentle therapy horse, has one favourite thing after a long day of helping riders feel brave. Apples.

While most of us reach for brownies, Bob patiently waits for his sweet reward at the end of every day. And honestly, he’s earned it.

Known around Hope Haven as “Bob the Builder,” he spends his days comforting riders, going on trail rides and patiently supporting beginners through their equestrian journeys. In just the past year alone, Bob has brought joy and comfort to nearly 300 individuals with disabilities and unique needs.

At Hope Haven, our therapy horses do so much more than ride. They help individuals build  emotional strength they often struggle to achieve elsewhere.

But caring for these incredible horses comes at a cost. The annual hay bill alone exceeds $30,000, and as a non-profit equestrian facility, Hope Haven relies entirely on grants and donations to continue supporting both our riders and therapy horses.

So, will you help keep Bob’s apples coming?

By donating 30$/ monthly, you will be able to provide Bob with his supply of desserts!
By donating 60$/monthly, you will provide for Bob and his best friend, Josie’s desserts.
By donating 90$/monthly, you will be the dessert provider for Bob, Josie and their third musketeer, Abe.
By donating 390$/monthly, you will become the best loved among our therapy horses because you will provide for the entire herd of apple-lovin’ 13 neighers.

Of course, every donation, no matter the size, makes a difference. Because happy horses help create happyriders.


You can donate here: Hope Haven Donation Page

Yours sincerely,

Benoit Dube


Executive Director, Hope Haven

P.S. Bob’s apple supply runs out in just 15 days, and we’d love your help keeping this good boy smiling.

envelope front
Copy of All Bonnie wants is dessert.png
All Bonnie wants is dessert.png
envelope back
Red Apple and Polka Dots Teacher Retirement Invitation.png
engagement 
sticker
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